Feminist activist Gloria Steinem partners with social justice beauty brand to bring attention to this often forgotten part of society.
Today, The Lipstick Lobby, a social justice beauty brand, announced the launch of IN THE CLEAR, a lip balm that aims to dismantle stigma and raise awareness around the mass incarceration of women through a unique partnership with the unPrison Project and feminist activist, Gloria Steinem. Studio71, created The Lipstick Lobby within the company as a way to give back to meaningful causes. It’s an all-female effort with everyone involved donating their time and professional skills to help support the cause.
IN THE CLEAR is a colorless Vitamin E lip balm that allows wearers of all genders and ages to support this underserved population. IN THE CLEAR is available for purchase at TheLipstickLobby.com and at Opening Ceremony retail stores in Los Angeles and New York City today with 100 percent of net profit from the sales going to the unPrison Project.
The unPrison Project is a female-led nonprofit organization that empowers women and girls in prison by teaching them marketable skills, creating plans for life after prison, and helping them stay connected to their children throughout their incarceration.
“As a woman born behind bars, I understand that it is crucial that society understands the deeper issues about the incarceration of women, who are often left out of the conversation about mass incarceration. Through the unPrison Project we provide women in prison support and mentoring to help them create better lives for themselves and their children after prison,” said Deborah Jiang-Stein, founder of unPrison Project.
Women have become the fastest growing segment of the prison population, increasing 800 percent in the last ten years with a majority of women being incarcerated for non-violent crimes.
“We must address the problems as we see it – incarcerated women have the odds stacked up against them and do not have the resources to provide for themselves and their families or to get the help they need,” said Steinem. “I chose the name ‘IN THE CLEAR’ because it speaks to the accessibility of this product – clear is universal and wearable for anyone and everyone who wants to make an impact. It also speaks to the fact these women now have a full, free life ahead of them. We all have a right to feel ‘in the clear’ regardless of our past.”
Social media and the viral brand mission to #LipstickItToTheMan caught Gloria Steinem’s attention and lead to today’s launch of IN THE CLEAR. A Vitamin E lip balm that is colorless to appeal to anyone, from any walk of life, who wants to make an impact. When Davida Hall, founder of The Lipstick Lobby, found out that Gloria Steinem was spreading the word about TLL’s first shade Kiss My Pink, she was over the moon. Hall and Steinem later had the chance to meet and they knew immediately that they wanted to create a new shade together. “With this clear shade, we speak out for women who are struggling to be heard, for women who are oftentimes invisible,” says Hall. “We’re proud of the positive impact that the funds raised by In the Clear will have on incarcerated women and their children.”
The IN THE CLEAR campaign features documentary style photos showcasing social justice reform activists and six formerly incarcerated women – the real women benefitting from the services offered by unPrison Project.
Donating their talents to this important cause, Kate Powers served as the chief photographer for the campaign, along with Danielle Saint Laurent. Celebrity makeup artists are Tracy Murphy, Gina Brooke and Charlotte Day. Kelly Hill is the creative director and Jill Raynor Holdcroft is the creative producer. Additionally, artist Amanda Oleander donated custom artwork for the lipstick packaging. The campaign images as well as the packaging can be seen at www.thelipsticklobby.com.
The new balm is animal cruelty free, paraben free and made in the USA. IN THE CLEAR is available for $19.00 online at www.thelipsticklobby.com.
The Lipstick Lobby
The Lipstick Lobby was launched in May 2017 as a way to give back to meaningful causes, while creating a lasting impact. We are a social justice brand empowering women through statement lip products to fight for the issues most critical to our lives. The Lipstick Lobby gained cult status with the first shade KISS MY PINK, in May 2017 benefiting Planned Parenthood, OUTRAGE launched in October 2017 benefiting the ACLU and most recently FIRED UP launched in June 2018 supporting The Brady Center to Prevent Gun Violence. 100% of net profits are given our partner charities.
The unPrison Project is a female-led nonprofit organization that empowers women and girls in prison by coaching and training them with marketable skills, creating plans for life after prison, and helping them stay connected to their children throughout their incarceration.