Peter Leeb is the Executive Vice President, Head of US Partnerships & Operations at Studio71 US, overseeing all US sales revenue. As Executive Vice President, Peter is responsible for oversight, strategy, sales and growth of all business operations for the more than 700 campaigns a year. He is the co-Head of the department alongside Matt Crowley who oversees the media sales group. Leeb is responsible for helping to position the company as one of the largest social video producers and distributors across YouTube, Instagram, IGTV, Facebook, Twitter and Snap, working across top brands and creators. Recent clients include: Amazon, Fox, T-Mobile, Chevrolet, Adobe, DC Comics, Casper, Lionsgate and Dollar Shave Club.
Prior to joining Studio71, Peter was the Vice President of Global Brand Marketing, Strategy and Partnerships at Fox Consumer Products from 2012-2017, a division of Twentieth Century Fox Television, with oversight over its television brands in excess of $700m in sales. In this role, he managed and expanded the business for such global franchises as The Simpsons, Modern Family, Empire, Sons of Anarchy and the 45 intellectual television properties under the Fox Network Groups production entities. Such groundbreaking industry-first endeavors included: bringing Modern Family to Australia for a global episode, the national launch of Phil Dunphy as the face for the Real Estate Association, Empire‘s high-end fashion business with SAKS, The Simpsons expansion into China, and multiple IP attractions at Universal Theme Park.
In 2010, while at Fox Home Entertainment, a division of the Fox Film Company, Peter was named and completed Fox’s High Potential Leadership Program, a selection from the division’s President. During these years, he oversaw and re-structured Fox’s digital marketing and retail strategy, implemented the company’s first enterprise social analytics platform, while helping to grow its key film and television businesses across Amazon, Netflix, and all e-commerce partners.
He began his career in the advertising industry with periods at TBWA\Chiat\Day and Daily & Associates. Peter is a graduate from the University of California Santa Barbara. He lives in Los Angeles with his wife, Sara, and daughters Ayla and Sloan.