James Baker is CEO of Red Arrow Studios, the global production network of ProSiebenSat.1.

James joined Red Arrow in 2011, and has held positions including Managing Director of Red Arrow Entertainment UK and Head of Global Scripted Strategy, and President, Production Group. He joined the management board of Red Arrow in 2015.

Prior to joining Red Arrow, James spent 11 years at Sky, including two stints as Controller of Sky One and finally as Managing Director, Networked Media. After leaving Sky in 2007, James worked with media private equity group Fleming Media before joining Current TV, Al Gore’s groundbreaking web and TV network as UK General Manager.

James has over 20 years of experience leading commissioning and channel management at MTV Networks and BSkyB, in particular spearheading Sky’s move into original commissioning and co-production across drama, comedy and entertainment.

James Baker Red Arrow Studios