Dirk Hoogstra is CEO of Half Yard Productions. Dirk joined Half Yard in 2019 as EVP of Development, and was promoted to CEO in December 2020.

Over the last 24 years Dirk has worked in the media industry as a network executive and producer, holding a number of senior positions including EVP and General Manager of A&E’s History. During his run at History he developed and oversaw scripted and unscripted series including American Pickers, Counting Cars, Mountain Men, Top Gear, Hatfields & McCoys, The Bible and Vikings.

Dirk Hoogstra