As Managing Director of Studio71 Italy, Assen is responsible for Studio71 Italy’s launch and market development. Before joining Studio71, Assen held several senior executive roles in the mobile online industry. For over a decade Assen worked with Buongiorno, the mobile content leader (now DoCoMo Digital), leading Consumer Operations in territories in South Europe and South America. In 2010 he co-founded Winga TV within the group – the first regulated Interactive TV Gambling Company with proprietary Italian LCN and 8/365 Live Broadcasting – which he led as CEO until 2017.