Naomi Campbell and Studio71 US have announced that the supermodel, actress and activist has signed with the digital network.
Studio71 will help Campbell diversify her portfolio, and curate and amplify her content with regard to ad sales, channel optimization, and brand partnerships across various platforms including YouTube (440k subscribers), where she has a hit series called No Filter with Naomi launched in April of this year, and Facebook (1.9m followers).
Matt Barker, Studio71’s Senior Director of Talent Relations, is overseeing Campbell’s digital portfolio at the company. She is also represented by Steven Grossman and Alex Kovacs from Untitled Entertainment and Light Switch Digital, while Portal A and Westbrook Inc. produce her content.
“I’m thrilled to be collaborating with Studio71 as I further develop projects in the media space and look forward to sharing my creative ideas with the masses in the very near future”, said Campbell.
“Naomi is doing something really special that she’s not done before. She understands the importance of content and has assumed a responsibility to connect with her audience in a meaningful and authentic way, like only she can,” added Joseph Marchese, SVP, Co-Head of Talent at Studio71.
In true Naomi Campbell fashion, she is continuing to break the mold by elevating her digital presence, showing that she understands the importance of content that not only entertains but also informs, and with substantial meaning. As seen in the second season of her popular YouTube series, No Filter with Naomi – where she speaks with Reverend Al Sharpton and Opal Tometi, co-founder of Black Lives Matter – imprinted in her DNA is a commitment to activism, a passion for having important discussions about racial injustice and a burning desire to amplify black voices. But her range and interests do not end there. The success of the first season of No Filter is largely credited to her ability to make viewers feel like they were listening in on her conversations about fashion, life, and breaking barriers with people she has long-standing relationships with like Anna Wintour, Adut Akech, and Karlie Kloss. Campbell’s move into digital further proves that she is not done yet, she’s actually just beginning. Her mark on fashion, pop culture, philanthropy, and activism will forever and always be of the utmost influence.
Studio71 has plans to distribute and grow Campbell’s content and digital presence, while also connecting her with brands and entertainment companies to continue the expansion of her channels. The company will also assist Campbell in producing exceptional, brand-safe material that remains authentic to herself and her voice while also providing entertainment for viewers. Studio71 is at the forefront of the digital media landscape, producing and distributing high-quality content across all platforms and formats.
Campbell marks the latest addition to the company’s illustrious line-up of digital creators joining the likes of Lilly Singh, The LaBrant Family, Michelle Khare, Mayim Bialik, and Dwayne Johnson, to name a few.