Studio71 in Germany has been commissioned by Ubisoft Germany to produce a new YouTube mini-series for the German launch of the multiplayer action game “Tom Clancy’s The Division 2”, featuring YouTube and Let’s Play talent.
The news follows the recent Studio71 and Ubisoft collaboration for “Assassin’s Creed Odyssey”.
Studio71 has designed and implemented the influencer marketing campaign for the launch, including the 6-episode series “The Division 2: The Survivors”.
The series features eight well-known Youtube and Let’s Play gaming talent: Sarazar, Jay & Arya, Gong Bao, Jessabelle Kiko, Saftiges Gnu, Lara Loft and Bodyformus.
The episodes are shown exclusively on the channels of the respective YouTubers, and have already recorded millions of views.
The cinematic look and feel of the campaign, which aimed to connect gaming and reality in an entertaining way, covered everything from the storytelling and soundtrack, to the costumes, backdrops and props.