Signings include Nikita Dragun, Trixie Mattel, Katya Zamo, Isabel Bedoya, Miz Cracker, Hrush, Snitchery and more
Studio71 has recently added 30+ top beauty and lifestyle creators to its digital talent roster for content and/or brand-related representation. Joining Naomi Campbell are Nikita Dragun, Trixie Mattel, Katya Zamo, Isabel Bedoya, Miz Cracker, Hrush, Snitchery, Roxette Arisa, and Strashme, among others.
The company will assist these diverse creators with content distribution, optimization, licensing, touring, merchandising, and media sales, while also connecting them with a range of premium brands for partnerships. With Dragun, Studio71 will drive advertising initiatives for her YouTube channel.
Studio71’s podcast network has continued the company’s expansion into the beauty space by partnering with acclaimed drag queens Trixie Mattel and Katya Zamo on The Bald and the Beautiful and Miz Cracker on the comedy interview podcast She’s a Woman (all managed by Producer Entertainment Group). The Bald and the Beautiful has already garnered more than 10 million streams and climbed to #10 of all shows on Apple Podcasts within the first 24 hours of launch.
The company has also released beauty and lifestyle programming including two original beauty series, Glam Where I Am with Gigi Gorgeous and Isabel Bedoya’s Make Me Over, Make Me Under, which are available on Facebook Watch.
“2021 is the year of the Dragun! I’m so excited to level up my content this year by partnering with Studio71. They will make sure EVERYONE is watching,” said Dragun.
“We are so happy to have Nikita Dragun in the Studio71 family alongside other Slash MGMT talent like Roxette, Strashme, Snitchery and Hrush,” said Dragun’s manager & President of Slash Studios, Jake Webb. “With Wheelhouse producing Nikita’s YouTube content, Studio71 will be extremely valuable partners in helping Slash Studios and Wheelhouse expand and elevate Nikita’s brand.”
“Studio71 has been an amazing partner in the digital space for our roster of the world’s top drag artists,” said Jacob Slane, Partner and Talent Manager, Producer Entertainment Group. “From developing Trixie and Katya’s chart-topping podcast with us to selling digital content across a variety of artist channels, we couldn’t be happier, and look forward to doing more together.”
“Studio71 is committed to working with and signing talent of all different walks of life and we’re proud to say that our beauty and lifestyle creators are one of our most diverse groups,” added Joe Hodorowicz, SVP, Co-Head of Talent Partnerships at Studio71. “These creators are pushing boundaries with their content and we are so excited to be joining forces with some of the most notable names out there. We’re passionate about assisting in the long-term growth of their channels in order to foster unique opportunities and ensure their programming reaches the largest audience possible.”
Dragun, Mattel, Zamo, and Bedoya are just a few of the latest additions to Studio71’s distinguished line-up of digital creators joining the likes of Bramty Juliette from The BramFam. Patricia Galera, Senior Manager, Talent Partnerships at Studio71, is overseeing the beauty and lifestyle vertical for the company.