The launch episode of Married At First Sight Australia Season Eight was the most-watched entertainment program of the evening in Australia when it debuted on Nine on Monday, 22 February 2021. It garnered an average of 964,000 metro viewers and a national peak audience of 1.49 million. Episode 2 performed even better, peaking at a national audience of 1.572 million.
The new series, which airs at 7.30pm on Nine and 9Now and will run to 32 x 90’ episodes, dominates all three of the key advertising demographics – People 25-54, 16-39, GS+ Child and Total People.
Produced by Endemol Shine, the Australian version of the hit reality series is also proving to be a ratings driver in other key territories. On February 4, Married at First Sight Australia Season Six launched on Lifetime in the US, while in the UK, Seasons Four to Seven have been sold to Channel 4 for broadcast on E4. Inspired by the huge success of Married at First Sight Australia on E4 in summer 2020 – it was the biggest non-scripted show for E4 since 2018 – the UK broadcaster is also super-sizing its own version of the format: Season Six will consist of 20 x 1 hour episodes and will air on E4 in 2021. The UK version of Married at First Sight is produced by CPL Productions.
The Married at First Sight format is created and produced by Snowman Productions in Denmark for DR3/DR1, and is distributed by Red Arrow Studios International, with local productions in 30 territories worldwide.