Snap Inc. has announced the launch of Snap Originals and the debut of serialized shows, including its first formal slate of scripted shows and docuseries.

The slate of Snap Originals includes new Studio71 show V/H/S (Video Horror Shorts), produced by Studio71, Indigo Development and Entertainment Arts. V/H/S is the next generation of the horror anthology series, bringing four new frightening experiences to the palm of your hand. Scripted series launches 10/28.

V/H/S stories include The Nest, written and directed by Ben Franklin and Anthony Melton; Rearview Window and Stray Dog, written by Ben Powell and directed by Gustavo Cooper; and First Kiss, written and directed by Emily Hagins.

Snap Originals will be available on the Discover page to Snapchat users globally, or by searching for the title using Snapchat’s Search feature. Snap is also introducing new product features that will make it easier for viewers to discover, watch and interact with Originals and all Shows on Snapchat. Every Show will have a dedicated profile page where Snapchatters can easily find all available episodes and seasons to watch at once. Each episode averages five minutes in length and brands can purchase ‘Commercials’ within Shows, Snap’s recently launched six-second, non-skippable ad format.