Munich, November 26, 2007. Germany’s most famous smile with braces will now be enchanting TV audiences in the Ukraine as well. SevenOne International has sold the Sat.1 telenovela “That’s Life” to Ukrainian TV station ICTV. Starting November 27, the show will be airing at 2:05 Tuesday through Friday afternoon, under the title “Kokhannia v Berlini” (“Love in Berlin”).
The new sale increases the “That’s Life” audience to eight countries. Apart from Ukraine, broadcasting rights have also been bought by stations in Hungary (“Lisa csak egy van”), Bulgaria (“Vljubena v Berlin”), the Slovak Republic (“Zamilovana v Berline”), Latvia (“Miila lielaa pilseetaa”), and the French-speaking parts of Switzerland, Belgium and Canada (“Le destin de Lisa”). In France, “Le destin de Lisa” is drawing audience shares of up to 55.8 percent of viewers under age 50, on TFI.
Says Jens Richter, Managing Director of SevenOne International: “Lisa has captured the hearts of many German viewers from the very start. The telenovela has also been a smash hit in France, breaking all ratings records. With its convincing story and a great cast, we knew that the telenovela would be an international hit. Sales figures and ratings abroad have proven that we were right. We are positive that “That’s Life” will fascinate ICTV viewers as well.”
Said Yuriy Romanets, Deputy Head of Acquisitions: “‘That’s Life’ proved to be an audience magnet in Germany. We’re certain that Ukrainian TV audiences will fall in love with Lisa too – that’s why we picked up the broadcast rights.”