Munich, December 7, 2010. SevenOne International´s smash hit “Benidorm Bastards” is taking over Scandinavia. Building on its success in Sweden, where the local adaptation “Pensionärsjävlar“ is already on air on Kanal 5 since November 1, the hidden camera show will launch next spring in Norway and Denmark. “Bingobanden” will premiere on TV Norway on March 9, 2011 at 9.30 p.m., while the “Rollator Banden” will make fun of the youngsters on SBS Denmark in March 2011. All Scandinavian adaptations are broadcast weekly and are produced by Zodiak’s production company Mastiff.
Caroline Kusser, Regional Sales Director / Format Acquisitions SevenOne International: “I am more than thrilled by the success of ‘Benidorm Bastards’ in Sweden, where the show scored an all time high in its 10 p.m. time slot. It’s the hottest comedy format right now.”
Lars Beckung, Program Director, Kanal 5 Sweden: “We love it. It’s warm and edgy at the same time and empowers the main characters in a unique way. It’s strong both in our young demos and charmingly also our strongest 60+ show.”
Eivind Landsverk, Program Director, TV Norway: “This is a great format with huge potential.”
Anne Christensen, Program Director, SBS Denmark: “A very fresh and different take on candid camera with easy access and high potential.”
The Rose d’Or winning “Benidorm Bastards” (produced by SHELTER) is an outrageous hidden camera show that follows 7 senior citizens whose mission is to roam the streets and blow the minds of as many young people as they can. In Belgium, its country of origin, the show has exceeded the channel’s average by up to 284 percent with market shares of up to 27.9 percent (viewers 18-44). In the Netherlands, the first international adaptation of “Benidorm Bastards” outperforms RTL 4’s channel average by up to 250 percent with a market share of up to 36.8 percent (20-49) on Saturdays at 8:05 p.m. prime-time. The show has already been sold to more than 20 countries, including France, Spain, Germany, Greece, Israel, South Korea, throughout the Middle East and Scandinavia.