Munich, March 10, 2011. SevenOne International has sold the production rights to Belgian TV smash hit “Benidorm Bastards” to Romania. The local adaptation “Batrani si Nelinistiti” airs Tuesdays on Romania´s Prima TV at 8:30 p.m.
Axel Böhm, Regional Sales Director / International Fiction Acquisition SevenOne International: “I am more than thrilled by the success of “Benidorm Bastards”. The format turned into one of the hottest show on the market in no time. Ever since then, the show has been in high international demand and we are delighted to see the show on Prima TV enter Romania.
Veronica Sorescu, Deputy General Manager, Prima TV Romania: “We liked the paradox of the show. “Benidorm Bastards” is a show with old peolple for young audience.”
The Rose d’Or winning “Benidorm Bastards” (produced by SHELTER) is an outrageous hidden camera show that follows 7 senior citizens whose mission is to roam the streets and blow the minds of as many young people as they can. In Belgium, its country of origin, the show has exceeded the channel’s average by up to 284 percent with market shares of up to 27.9 percent (viewers 18-44). In the Netherlands, the first international adaptation of “Benidorm Bastards” outperforms RTL 4’s channel average by up to 250 percent with a market share of up to 36.8 percent (20-49) on Saturdays at 8:05 p.m. prime-time. The show has already been sold to more than 20 countries, including France, Spain, Germany, Greece, Israel, South Korea and Scandinavia.