Half Yard Productions today announced a new corporate structure for the company, with joint founder and Co-CEO Sean Gallagher assuming the sole title of CEO from March 1, 2019.
Abby Greensfelder, who founded Half Yard with Gallagher in 2006 and is Co-CEO, has decided to step back from day-to-day activity at the company at the end of February 2019. She is developing a new company that champions and supports the voices of women in all forms of media. Greensfelder will remain a co-owner and shareholder in Half Yard, and sit on the company’s executive board with an active role in corporate direction and strategy.
As part of the new corporate structure, two new senior roles have also been created at Half Yard, effective March 1, 2019, designed to strategically position the company for its next phase of growth.
Rosanna O’Hop, Chief Financial Officer at Half Yard, will be promoted to the new position of Chief Operating Officer, overseeing all finance, production management and post production operations at the company.
Nicole Sorrenti, currently VP Programming, will be promoted to the new role of Chief Creative Officer, overseeing all production and development at the company.
In addition, Gallagher and Greensfelder announced the promotion of longtime Half Yard executives Janice Mezzetti to SVP Production & Operations and John Jones to VP Production & Development.
Gallagher said: “We are so proud of the team that we have assembled and who have helped us to build Half Yard into a production powerhouse over these past 13 years. I am delighted that Abby will remain with us as co-owner, shareholder and executive board member while also starting an exciting new chapter in her career. We are also thrilled to promote Rosanna, Nicole, Janice and John to new leadership roles; together they have been major forces in developing, casting and producing Half Yard’s incredible slate of series and specials.”
Abby Greensfelder said: “I have loved these past 13 years of working together to build Half Yard into the company it is today. I feel called at this point in my career to focus on the urgent need to elevate women in media. As co-owner and executive board member of Half Yard, I am also excited to remain engaged with the continued growth of the business I founded with Sean.”
Under Gallagher’s and Greensfelder’s leadership, Half Yard continues to reach new milestones and broaden the scope of its award-winning production shop. The company has projects in production and development with 10 different network partners including its iconic global Say Yes to the Dress and Say Yes franchise, which recently expanded with Say Yes to the Nest on HGTV, and critical favorite The Last Alaskans.