Framing Britney Spears, the New York Times and Left/Right documentary for FX and Hulu, which has started a global conversation about the singer, premiered last night, February 16, on Sky Documentaries in the UK.
Sold to Sky by Red Arrow Studios International, the documentary attracted a 1.3% audience share, making it easily the factual channel’s most-watched show since its launch in May.
Framing Britney Spears drew an audience almost three-times the size of I Am Patrick Swayze (79,000/0.7%) in a Sunday 5.15pm slot in August.
The feature peaked with close to 300,000 (2%) just after 10pm and gripped a younger, female audience.
The 16-34 demographic accounted for more than a third (34.5%) of the audience, closely followed by 35-44s (33%). The channel’s average profile for these age groups is 2%.
Around 4% of 16-24s and the same proportion of 25-34s watching TV at the time tuned in, according to Barb data provided by overnights.tv.
Meanwhile, women accounted for almost two-thirds of the audience (65% / 142,800) against a 47% average.
Directed by Samantha Stark, Framing Britney Spears (1 x 75’) is produced by The New York Times and Left/Right, and premiered on FX and Hulu in the US on February 5, 2021.
Framing Britney Spears re- examines her career and offers a new assessment of the movement rallying against her court-mandated conservatorship, capturing the unsavory dimensions of the American pop-star machine.
The series is executive produced by Jason Stallman, Sam Dolnick, Stephanie Preiss from The New York Times, and Ken Druckerman, Banks Tarver and Mary Robertson from Left/Right.
FX and Hulu commissioned the 10-part The New York Times Presents series of stand-alone documentaries last year, produced by Left/Right and The New York Times, with a remit to present investigations and character-driven stories and features reporting from journalists at The New York Times.
The series is from the same team that produced acclaimed documentary series The Weekly, which won four News & Documentary Emmy Awards last September.
Both The Weekly and The New York Times Presents, which is marketed internationally as The Weekly: Special Edition and launched at MIPCOM in October, are distributed worldwide by Red Arrow Studios International.