Sky Italia has commissioned hit Red Arrow International format “My Restaurant Rocks”. Produced by Magnolia for Sky Italia, the Italian version of “My Restaurant Rocks” will begin airing weekly on March 4, 2015.
Additionally, TF1 has commissioned a further 40 episodes of the French version of the show, where it airs daily. “L’Addition, s’il vous plaît” has enjoyed great ratings in France, climbing 30% above the channel average on TF1.
Stefano Orsucci, Chief Creative Officer, Magnolia Spa, says: “Magnolia is very excited to bring this brilliant format to Italy. It will be a great opportunity for viewers of Sky Italia to not only discover and observe a host of fascinating restaurants through the lens of TV, but also to rediscover the hidden local gems of Italian cuisine!”
Axel Böhm, Senior Vice President Sales Europe, Red Arrow International says: “We are delighted that Magnolia is producing ‘My Restaurant Rocks’ for Sky Italia. Italy is a natural home for this addictive and highly competitive reality cooking show. It is also great news that the format is headed back to TF1 following its top run there.”
“My Restaurant Rocks” is based on German daily format “Mein Lokal, Dein Lokal”, produced by Good Times Fernsehproduktion for kabel eins in association with Red Arrow International. Now in its 4th season with over 150 episodes already aired, the show has scored ratings of up to 70% above channel average on kabel eins since it first came to the screen in August 2013.
About “My Restaurant Rocks”
Each week, “My Restaurant Rocks” sees 5 restaurants going head to head in a battle to be the best in their local region. Each eatery takes it in turns to host their competitors, serving them a 3 course dinner of first–class food. The challenge: to present not only the most magnificent meal, but the perfect package along with it.
Each day, one restaurant’s food and drink is rated by their rivals – along with everything else from the kitchen drawer to the toilet facilities. The guests award points on a scale of 1 to 10 for taste, atmosphere, interior design, and service – in essence, each restaurant’s entire concept.
Then, at the end of the evening, the host presents the bill – which has the potential to turn the tables, since value for money is also taken into account. The restaurant owner with the highest score at the end of the week wins a cash prize!
Magnolia is one of the leading operators in concept and production of content for TV, operating in different genres, including factual, entertainment, reality, game shows, lifestyle, documentary, talk shows, drama, comedy, children’s.
Thanks to the best creative talent capable of developing any type of program, the attention paid to the quality of its products, the ability to develop innovative formats and adapt non-original formats, Magnolia has produced some of the most successful and long-lasting shows on Italian TV, such as “Celebrity Survivor”, “X Factor”, “What not to wear” and “MasterChef”.
In January 2007, DeAgostini (the leading European publishing company) acquired a majority stake of Magnolia, as a part of an overall development and reinforcement scenario of their Media & Communication sector strategy at an international level which led to the creation of Zodiak Media Group in June 2010.
Zodiak Media is one of the world’s leading creators, producers and distributors of content for TV, radio, new media and cinema. The company, active in multiple genres, consists of over 45 production companies with presence in 20 territories including the US, the UK, Italy, Spain, Scandinavia and Russia.