“Mata Mata”, Red Arrow International’s documentary film on Brazilian football talents, has been picked up by three additional broadcasters. Sky Italia has scored the PayTV rights to “Mata Mata” as part of its World Cup coverage this summer. Mexican FreeTV channel Canal Once will air it on June 8th and 10th. And South Korean Green Narae Media has secured rights to broadcast “Mata Mata” through three major VOD platforms starting June 12th, reaching approximately 10 million homes.
The 1×90’ special has already made its way to Latin America (Netflix), Belgium and Scandinavia. Originally commissioned by Germany’s ARD, its recent broadcast received stellar reviews from critics.
Using big screen cinematography in combination with real-life stories “Mata Mata” is unlike any other documentary film before. Over three years, filmmaker Jens Hoffmann followed Brazilian football talents as they fight to fulfill their dreams. Gaining unique access to the hidden circles pulling the strings in the background, but also to intimate private moments, “Mata Mata” is a timeless portrait of Brazil’s society in general.
“Football is more than just a game, it’s passion, love and a worldwide business and ‘Mata Mata’ is a great documentary to know about all of it. Canal Once is proud to premiere it in Mexico, a country with a long love affair with Football and players that perform at top international levels. Definitely a great opportunity to show touching stories, and a different vision of the Football experience to our audiences” says Mayolo Reyes Director of Strategy and Development at Canal Once.
Axel Boehm, Senior Vice President Sales, Europe at Red Arrow International says: “With all eyes on Brazil at the moment, ‘Mata Mata’ is a great way to showcase the young Brazilian talents and the untold stories of the football world. The German premiere on ARD had fantastic feedback and I can’t wait to hear what the rest of the world has to say!”
About “Mata Mata”
Produced by Jens Hoffmann’s F24 Film, “Mata Mata” is an intimate portrait of rising football talents and the world of the football business.
Telling stories about fame and defeat, about the true lives of sons, families and their agents, “Mata Mata” features Brazilian football players starting at age 15 in different stages of their careers: 17-year-old Danilo, flooded by offers from the most important European clubs. Bayer Leverkusen’s 18-year-old central defender Carlinhos. FC Bayern Munich defender Dante, still dreaming of being called to the Brazilian National Team for the World Cup 2014 at the age of 30.
Crucial changes in fate shape gripping stories – of failure and success. Without using a narrator, “Mata Mata” links motion picture images maintaining the look and feel of a feature film with human stories and defining moments of fear and disappointment, but also of hope and joy.
Sky Italia is the Italian pay TV platform wholly owned by 21st Century Fox. Born in 2003, its customer base has grown very quickly and in March 2014 the subscribed families have reached 4 million 760 thousands. Sky currently offers more than 170 thematic and pay per view channels, with a rich offering of movies, sports, news, entertainment and kids programming. Sky was the first Italian television to broadcast in HD and live in 3D, and offers a pack of more than 60 HD channels and one channel entirely dedicated to 3D programs. Moreover, My Sky HD makes it possible to easily record one’s favorite programs and to access the Sky On Demand service, whereas with Sky Go subscribers can watch on the move a wide selection of Sky’s channels and on demand contents.
For more information, please visit the website: www.sky.it.