Red Arrow International and Screenz have signed a multi-year cooperation deal. Red Arrow International represents Screenz’ products and services exclusively in Europe and will furthermore offer the portfolio outside Europe excluding North America. Screenz is the leading cross-media specialist, developing and commercializing Second Screen products to revolutionize traditional broadcasting.
Screenz’ extensive portfolio includes fully developed, ready-to-go applications for popular entertainment show genres like game shows and reality formats. Furthermore, Screenz has created a whole suite of complimentary digital products for Red Arrow’s formats such as a touchless cooking app for ABC’s cooking competition show “The Taste”.
Beyond providing applications to existing and upcoming shows, Red Arrow International and Screenz will develop and build tailor-made digital media strategies for broadcasters and support their strategic approach towards the digital market. Aligned with the linear broadcast, the goal is to extend the broadcaster’s program brands to Second Screens and especially highlight the live character of entertainment shows.
Jens Richter, Managing Director Red Arrow International, says: “Engaging Digital Natives, building brands and finding new ways for sponsoring and monetization – these are the challenges of our industry. By joining forces with Screenz, who have a stellar track record of delivering tailor-made, state-of-the-art digital solutions, we together can now provide broadcasters with Second Screen products and consultancy on a whole new level.”
Eli Uzan, Screenz Chairman, adds: “As the TV industry is changing, broadcasters need to quickly adapt to the new ecosystem seeking other ways to deliver their content, creating new digital assets along the way, new business models, new streams of revenue, using the power of television to raise awareness of these products and increase their use. We are excited to team up with Red Arrow, one of the largest distribution and format producers in the world, to carry this message across and become leaders in the industry.”
About the Portfolio:
Red Arrow International in partnership with Screenz provides comprehensive, best-of-breed solutions combining creativity, technology and services. We offer a number of products for existing and upcoming TV shows, such as a dating platfrom, which engages users to interact directly and engage with your dating show. The Play Along platform supports any game show or reality format and creates a gameplay unique to the format that can be synched up live to the TV broadcast or played offline. Furthermore, a whole suite of applications has been developed for Red Arrow’s formats, including a touchless cooking app for ABC’s cooking competition show “The Taste”, showcasing the format’s exclusive content, products and allowing live social interaction. Every product is designed for all leading platforms and Second Screens.
Screenz is a joint venture between Israel’s biggest commercial broadcaster Keshet and the leading technology content company The Box specializing in the merging of content and technology. Screenz equips broadcasters, format owners, producers and distributors with ways to effectively meet their viewers on their own grounds, providing strategy and execution of cross media solutions that become valuable assets in their portfolio.