Global production and distribution group Red Arrow Entertainment and Japanese commercial broadcaster Nippon TV have announced a new co-development partnership. The deal will enable Nippon TV and Red Arrow to work closely together to develop brand new entertainment and reality formats for the international market. The first project to have emerged from the partnership will be announced shortly.
Yukiko Kimishima, Divisional President of Nippon TV, said: “Back in 2008 Michael Schmidt brought our format ‘Masquerade’ to the ProSiebenSat.1 Group with a German adaptation. Since then, we have nurtured a strong creative partnership, and I believe this new alliance is something that was meant to be. We look forward to benefiting from Red Arrow’s expertise in global format development and seeing our formats evolve significantly, opening up new opportunities in all corners of the world.”
Michael Schmidt, CCO Red Arrow Entertainment Group, said: “Nippon TV is an entertainment powerhouse run by a team of incredibly dedicated and creative people. Together we have forged a long-standing and trusting business relationship, the highlight so far being the successful Japanese remake of our hit show ‘The Last Cop’. I am excited to have formalized our collaboration and am looking forward to hit the international market with great formats from our combined development teams.”
Nippon Television Network Corporation
Nippon Television Network Corporation (Nippon TV) is Japan’s number one rated broadcaster, having won the Triple Crown title for the entire year of 2014 and the first nine months of 2015 by topping the charts in the All Day, Prime Time, and Golden Time categories. Since becoming Japan’s first commercial broadcaster in August 1953, Nippon TV has come to be known as the country’s finest producer and broadcaster of all genres of programs ranging from news, documentaries, sports, dramas, entertainment shows to animation. One of the biggest successes for Nippon TV is its format Dragons’ Den. To date, the format has been sold in over 26 countries and regions. Nippon TV also has a wide variety of group companies that deal with movies, animation, events, TV shopping, and merchandising.
For more information about Nippon TV, please visit: http://www.ntv.co.jp/english/