ProSiebenSat.1 and Facebook have concluded an agreement relating to Facebook’s video platform Facebook Watch, offering users a wide-ranging catalog of videos from the German media group, curated by Red Arrow Studios company Studio71 .
The content includes clips and short episodes of popular shows and infotainment such as Germany’s Next Top Model – by Heidi Klum, a show produced by Redseven Entertainment for ProSieben; long-running show Galileo, distributed worldwide by Red Arrow Studios International; Late Night Berlin; SAT.1-Frühstücksfernsehen; and many more. The cooperation will start around the new show The Masked Singer, which premieres June 27 on ProSieben. Through the partnership, ProSiebenSat.1 will increase its digital reach and generate additional revenues from its content and production business.
Watch is Facebook’s new core video platform. It features all social and interactive video experiences, including live video and Watch Party. Users enjoy a personalized video feed that offers up-to-date videos as well as in-house productions – from entertainment and sports to news and much more. Worldwide more than 720 million people a month and 140 million people a day spend at least one minute on Watch, and average use is 26 minutes.
ProSiebenSat.1’s video inventory includes up-to-date video content of TV shows and programs as well as archived and timeless content. The content provided to Facebook will be curated by Studio71 Germany. In addition, ProSiebenSat.1 will produce exclusive clips for Facebook Watch, giving viewers access to behind-the-scenes of their favorite shows, including backstage interviews and other information. ProSiebenSat.1 will also produce special content such as posts, stories and live streams via its TV stations and digital unit Studio71, that will be simultaneously posted to both Facebook and Instagram.
ProSiebenSat.1 is the first TV group in Europe to enter into a partnership such as this with Facebook. In the US, Studio71 works with Facebook Watch, including recently announcing a new Facebook Watch commission for Make Me Over, Make Me Under starring beauty guru and mega-influencer Isabel Bedoya.