The final episode of Married at First Sight Season Eight in Australia, which aired on Sunday, April 18, was the highest rated show of 2021 to date, generating a huge 56% share for Nine across all key demos, helping the braodcaster achieve a record-breaking first quarter.
Nine program director Hamish Turner said: “Across both the 9Network’s linear channels and 9Now, we have seen Married again capture the national conversation in a way no other Australian TV show does.”
Michael Stephenson, Nine’s Chief Sales Officer, added: “2021 has seen a phenomenal start to the TV ratings year for Nine. Again, Married at First Sight has been a cross platform juggernaut, delivering across linear TV and 9Now with all key demographics.”
In Australia, eight of the top ten rating programs of the quarter were episodes of Married at First Sight, with an average of almost two million viewers watching each episode across broadcast television and on 9Now. The hit dating show is also the No.1 catch up program in Australia. To date, over 520 million minutes of long form catch-up content has been streamed, times times bigger than its nearest competitor (The Amazing Race Australia)
The Married at First Sight format is created and produced by Snowman Productions for DR and distributed worldwide by Red Arrow Studios International. The show is one of the world’s most successful relationship formats, with productions in 30 countries.