Bon appétit TF1: After the successful launch of the pilot and ratings of up to 27% (market share in the commercial target group; housewives under 50) in early April, France’s largest commercial broadcaster, TF1, has commissioned a long running series order of “My Restaurant Rocks”.
The reality show is a local adaptation of the German format “Mein Lokal, Dein Lokal”. On air daily access prime on Germany’s kabel eins, “Mein Lokal, Dein Lokal” is currently in its second season with ratings of up to 40 percent above channel average in the commercial target group.
Each week, “L’Addition, s’il vous plait” (local title) sees 4 professional restaurants going head-to-head in a battle to be the best in their local region. Every restaurant takes it in turn to host their competitors, serving them a 3 course dinner of first-class food.
Tobias Schulze, Senior Sales Manager, France said: “France is famous for its food all over the world – and now we can see who the crème de la crème really is! Cooking-based shows are on a high in France right now, making ‘L’Addition, s’il vous plait’ the ideal recipe for TF1.”
About “My Restaurant Rocks”
The perfect dinner, not prepared in the kitchen of someone’s home, but in a restaurant – by professionals – and for professionals. They eat three courses à la carte – while the restaurant is as busy as ever.
Each week, five completely different restaurants in the same city compete with each other. The main protagonist is either the owner, the chef, the landlord/landlady, or the restaurateur. His/Her team will help with the preparations. As guests of their competitors, the pros check out each other’s food and drinks, and everything else from the kitchen drawer to the toilet facilities. At the end of the day, they award points on a scale from one to ten for taste, atmosphere, interior design, value for money, and service. At the end of the week, the winner will receive €3,000 in prize money!
The TF1 channel offers family-oriented, events-based programming addressing major themes that attract a broad audience. In 2013, TF1 showed a strong lead with 99 of the year’s top 100 audiences.