Munich, September 24, 2010. SevenOne International’s hit science-tainment show “Clever!” will be premiering on Malaysian Pay TV channel Astro on September 26 at 11 a.m. Produced by Red Communications, the local adaptation will debut under the title “Clever edisi Malaysia!”. The show is presented by Aznil Nawawi and Rafidah Abdullah, two of Malaysia’s most famous TV personalities.
Lee Mee Fung, Managing Director, PIK film and Co-Executive Producer: ‘We are glad to find the perfect broadcaster for ‘Clever!’ in Malaysia with Astro. The Malaysia edition not only entertains and educates young audience but extends the ‘Clever!’ brand beyond TV so that its audience may access the brand 24/7 online and interact with the Host, Scientist and content on ground. We are extremely proud to have concluded the deal here so Malaysians may enjoy this unique entertaining format’.
Yan He, Regional Sales Director SevenOne International: “We are delighted to see the ‘Clever!’ way of teaching science entertainingly on TV enter Malaysia. Thanks to its original concept, the show is a worldwide bestseller and I am absolutely positive, that especially students and teenagers will love the show.”
SevenOne International has already sold “Clever!” in more than 20 countries worldwide, including Canada, Spain, Russia, Australia and China. Just recently, Free-TV broadcaster France 3 ordered a further season of the popular science-tainment show.
Debuting on German TV channel SAT.1, “Clever!” (produced by Constantin Entertainment) has turned into an international hit format. The show presents the mysteries of science in a highly entertaining way. Celebrities puzzle over the right answers to questions of everyday life, while a well-known comedian demonstrates scientific phenomena in spectacular outdoor and studio experiments.