Munich, September 23, 2010. SevenOne International´s smash hit “Benidorm Bastards” (produced by SHELTER) sweeps the Rose d’Or: the hidden camera show wins the “Comedy” category as well as the Golden Rose for best program of the whole competition.
The jury said: “This program is so much more than a candid camera show, it is a prime-time ratings winner that has taken the most undervalued element of society and given them the power of the punch line. ‘Benidorm Bastards’ proves that this type of humour is ageless.”
Jens Richter, Managing Director SevenOne International: “We are more than thrilled by the success of ‘Benidorm Bastards’ at the Rose d’Or, one of the world’s most prestigious entertainment festivals. ‘Benidorm Bastards’ is the hottest comedy show right now: it’s a rating hit in Belgium and in the Netherlands and has been sold to more than 20 countries instantly.”
The Rose d’Or Festival, held in Lucerne, Switzerland, draws the best of the year’s entertainment television programming. The “Comedy Award” focuses on excellence in sketch comedy, panel comedy and improvisation comedy programmes including comedy specials. The Golden Rose for “Best of 2010” is given to the best program in the 2010 Competition from among all programmes within and across all categories of the Competition.
“Benidorm Bastards” is an outrageous hidden camera show that follows 7 senior citizens whose mission is to roam the streets and blow the minds of as many young people as they can In Belgium, its country of origin, the show has exceeded the channel’s average by up to 284 percent with market shares of up to 27.9 percent (viewers 18-44). In the Netherlands, the first international adaptation of “Benidorm Bastards” outperforms RTL 4’s channel average by up to 250 percent with a market share of up to 36.8 percent (20-49) on Saturdays at 8:05 p.m. prime-time. The show has already been sold to more than 20 countries, including France, Spain, Germany, Greece, Israel, throughout the Middle East and Scandinavia.