Season Three continued the format’s strong run of success, with an average share of 14.4% (14-49 J.) – a 2.1% increase on the second season, which aired in Fall 2019. The most successful episode, from Tuesday, May 19, garnered a share of 16.2% (14-49 J.).
The premiere episode of the series, on May 5, helped ProSieben grab the biggest slice of the audience in Germany, scoring an average daily share of 10.6% – a 14% increase over the network’s year-to-date share, and pulled in 13.2% of the 14-49 year old audience, up 30.8% over the slot average. Its performance among Females 14-29 and Males 14-49 was even stronger, posting market shares of 22.9% (up +51.6% over slot share) and 21.3% (up +42.3% over slot share) respectively.
Beat the Channel, produced and created by Florida Entertainment for ProSieben, is a high-energy, noisy and totally original concept in which two popular TV presenters are given the chance to win a 15-minute live broadcast slot, where anything goes. It has already been licensed to territories including France, Spain, Portugal, Belgium, the Netherlands and the Middle East.
The Beat the Channel Live 15 minutes segments have also proved incredibly successful.
The winning 15 minute channel takeover which aired on Wednesday, May 13 was titled ‘Men’s Worlds’ (‘Männerwelten’), and explored the topic of sexual harassment and the everyday violence which women are exposed to – from unsolicited dickpics to abusive text messages, to rape culture.
The hard-hitting and powerful segment created a media storm in Germany, with unprecedented PR and social media buzz, support and praise from politicians, celebrities and viewers in tackling this important issue, and high-ratings for ProSieben. The episode had a share of 17,4% (14-49), and as of writing, the 15 minute segment has had over 3 million views on YouTube, and 18 million views on Instagram.
Another episode titled ‘Who Believes That? The Corona call-in show’ (‘Wer glaubt denn sowas? Die Corona-Call-in-Show’) scored an impressive 25,8 % (14-29) share.
Previous 15 minute channel takeovers have ranged from the serious to the hilarious and everything in between, with stars Joko and Klaas devoting their winning slots to hiding money in cities around Germany and filming viewers trying to find it, and gifting the slot to people who help others and have important things to say.
Learn more about Beat the Channel here >